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eading consumer goods companies can revive their flagging innovation capacities by investing differently.
Disruption in slow motion has been the theme of the consumer goods industry in recent years. Despite rising global demand, the biggest FMCG companies are being outmanoeuvred in the marketplace by agile, digital-savvy upstarts. The little kids are stealing the big kids’ lunch – between 2011 and 2016, US$22 billion in FMCG sales shifted from larger to smaller companies in North America alone, according to Boston Consulting Group.
