Researchers at Carnegie Mellon University have found that the appearance of website has a big effect on how honestly people answer personal questions put to them by the site. But paradoxically, it turns out we're more likely to spill our secrets on websites that appear less reputable. The way a website phrases questions also affects our willingness to disclose revealing information, the researchers found.
The findings could have implications for privacy online--affecting how marketers approach consumers, and how policymakers try to protect consumers from privacy abuses.
Companies are constantly collecting information about people online: Google stores billions of search queries every day, and Facebook tracks the interests and social habits of millions of users. Much of the information collected online comes from tracking how people behave, but some is volunteered willingly.
To read the full, original article click on this link: Technology Review: How Websites Make You Spill Your Secrets
Author: Erica Naone
