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Brianna Wronko has an engineering degree from an Ivy League school and is the CEO of a health-care diagnostics company. Until this week, she never thought she’d be stuck holding business meetings in a San Francisco hotel bathroom.

But with every restaurant, lobby, public park and cafe within walking distance of the J.P. Morgan Healthcare Conference’s headquarters packed by thousands of attendees, meeting space was at a premium. One hotel restaurant was charging $300 an hour to sit at a bare wooden table.