Just about everyone has ordered a side of fries after catching an intoxicating whiff. But new research, which was published in the Journal of Marketing Research, says that basking in the scent of junk food for at least two minutes can actually help you make healthier food choices.
In a series of experiments, the researchers found a surprising relationship between ambient scents and food choices. Time after time, they found that people who sniffed indulgent foods, like pizza or cookies, were actually less likely to choose or purchase unhealthy foods than those who smelled nutritious options, such as apples and strawberries.
