In the business of creating new high-growth companies, “trade-off” is the name of the game. From idea to IPO, from survival mode to success, entrepreneurship calls for constant prioritizing and re-prioritizing.
With limited capital — financial and human — for the first few years of a startup’s life, it’s a perpetual challenge of either/or. Another engineer or an expanded website? A new server or a booth at a key industry trade show? Market development or a sales professional?
