"We want to change the way people experience health care so that it is simpler, better, and lower cost," Gawande said in a statement on Wednesday. "We'll start small, learn from the experience of patients, and continue to expand to meet their needs."
Prior to the big reveal, many industry insiders referred to the venture as "ABC" or "ABJ." The company said the name choice of "Haven" lines up with its mission to be a "partner" to care providers, and to the health care needs of the 1.2 million Amazon, Berkshire Hathaway and J.P Morgan workers. Since his appointment, Gawande has been meeting with employees at these three companies to understand their health care experiences.
In addition to its new brand, the company also unveiled a website with more details about the venture, including a number of areas of focus. These include: Improving the process of navigating the complex health care system, and accessing affordable treatments and prescription drugs.
Image: This combination of photos from left shows Warren Buffett on Sept. 19, 2017, in New York, Jeff Bezos, CEO of Amazon.com, on Sept. 24, 2013, in Seattle and JP Morgan Chase Chairman and CEO Jamie Dimon on July 12, 2013, in New York. Buffett’s Berkshire Hathaway, Amazon and the New York bank JPMorgan Chase are teaming up to create a health care company announced Tuesday, Jan. 30, 2018, that is "free from profit-making incentives and constraints." (AP Photos)
