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Founded by Rich Bendis

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AOL co-founder and billionaire investor Steve Case says middle America is being ignored when it comes to venture capital investment. Case aims to change this situation with "Rise of the Rest," a fund that will bring some of that venture capital now going to the tech hubs on the coasts and invest it with worthy entrepreneurs in America's heartland. Sharyn Alfonsi reports on "Rise of the Rest" on the next edition of 60 Minutes, Sunday, March 17 at 7:00 p.m., ET/PT on CBS.