It’s official: Influencer marketing needs no further proof of concept. Influencer marketing has evolved from a very simple process of working with social personalities (influencers) to promote brands among their audiences to that of highly strategic marketing efforts that have many moving pieces. Over the past few years, influencer marketing momentum has been undeniable . With that, it is important we evolve with the trends that will come to fruition in the upcoming year and understand how to utilize technology to stay ahead of the curve.
