Corporate partnerships resemble marriages in many respects – including an unfortunately high failure rate.
The number of companies establishing strategic partnerships is growing all the time. According to Greve, Rowley and Shipilov, companies around the world formed nearly 42,000 alliances between 2002 and 2011. Steve Steinhilber cites a report claiming that more than 2,000 strategic alliances are launched each year and the number is growing at 15 percent per annum.
