There is a fascinating article online this morning from the San Francisco Chronicle's Tom Abate in which he profiles Raymond Lei, a 19-year-old Berkeley student and entrepreneur. While still in high school Lei founded ooShirts.com
with just a computer and an idea. A few years and just a couple
thousand dollars in capital later, Lei runs a successful 2.5 person team
set to earn over $700,000 in 2010. Abate dubs ooShirts an "ultralight
startup," but is Lei's bedroom business any different from a lean
startup?
In recent years, lean startups have become a popular sector of Internet businesses that look to push a product at "low burn." A lot of what makes a lean startup lean, according the man who coined the term, Eric Ries, is when the company strives to create value for customers. "Every activity that does not contribute to learning about customers" should be defined as "waste," Ries says.
To read the full, original article click on this link: Leaner Than Lean: Is Ultralight a New Class of Startups?
Author: Chris Cameron
