These days, the influencers at the top of your business make your brand, rather than a brand making influencers of your leaders. Consider Jeff Bezos at the top of Amazon, or Howard Schultz at the top of Starbucks. They were influencers before they were a brand. You too can become an influencer through social media, videos and blogs, and people will follow you on what to buy, what causes to support, and who to vote for.
Image: Jeff Bezos via Flickr by jdlasica
