Launching a business in an already saturated space is no mean feat. That said, there are basics, all too often overlooked, that can give you an edge. These days, it seems that many entrepreneurs are more focused on ritzy marketing campaigns, or to kicking off a startup by contracting an expensive branding agency. Attention is devoted to booking Instagram campaigns, and conjuring blog posts featuring staff members attesting to what makes your business “different.”
Image: Image credit: Epione Beverly Hills. - Simon Ourian
