It’s often said that 50% of startups fail within the first three to four years, and most don’t even make it past two. I used to have a hard time understanding why there was such a high failure rate, despite all the facts and statistics, but after pushing through those first four years, experiencing the excitement, humility, stress, gratitude, uncertainty, anxiety, joy, determination, frustration, support, pride and accomplishment, I now completely understand why.
