Colombian President Ivan Duque has been telling creative industry experts, gathered on the French Riveria, how he's focusing on the Orange economy to drive growth and employment.
Duque, who took office last August, says Colombia's creative sectors represent more in GDP than coffee and mining and have become an engine of young employment.
He was speaking at the annual Cannes Lions International Festival of Creativity, which brings together thousands of representatives from the branded communications, advertising and marketing industries on the southern French coast.
