"Go and create a business plan" is usually the first advice received when deciding to start a business. So preparations for a mission statement, company and product description, market analysis and strategy, SWOT and revenues projections begin many times without even having a clear idea of what it’s all about. But during this process, it is also common to receive feedback from all those successful "doers" who firmly stand for the inefficiency and irrelevancy of business plans. After all, how is it possible to foresee how things are going to be without even having started them yet? What is the point of creating a plan whose implementation is going to deviate, in many cases, from the original idea?
