When we imagine the homes of the future, we can’t just think about the technologies that could alter our domestic lives. We also need to think about the changing ways that people relate to their habitats.
For the past five years, Ikea has been on a mission to better understand people’s relationships with their homes by doing in-depth sociological studies of its consumers. The company publishes its finding in its annual Life at Home report, which began in 2014. Last year’s report involved visiting the houses and apartments of 22,000 people across 22 countries to better understand what everyday living looks like in today’s world.
Image: Ikea
