When Kelsey O’Callaghan raised $70,000 on Kickstarter to create “the world’s driest bathmat,” it seemed she and her fiancé were off and running toward their dream of launching their own business.
Then, they started shipping the product to backers and realized they’d woefully underestimated how much money they’d actually need. “We thought we had good margins,” she says, “but when it came down to it, our margins were not enough.”
