A recent PwC study looked at a large rise in global R&D spending in 2018, more than a 17% gain over 2017. Many pundits shared the article as evidence of an innovation revolution despite the warnings in the article. Silly, huh?
The piece states, “rising R&D spending is an indication that companies are committing to the future, and should portend future growth in productivity.” Yet the authors of the study caution that there exists no direct correlation between a company’s R&D spending and its innate and overarching ability to innovate.
