Product concepts are the lifeblood of your company. Flowing through your company’s system, like blood through the veins of a human body, new product concepts are the future of your company’s health and the source of its growth. Unfortunately, many companies lack a strategic planning process for innovation, or they manage it poorly. Too many companies insist that the early stages of innovation – when your idea may be no more than a drawing on a napkin – cannot be managed. What too many company’s lack is a strategic planning process that helps to identify winners, to reduce risk, and to manage investments in the early stages of development.
