Entrepreneurship is often thought of as an area of business that sits separately from the corporate world, reserved for people who don’t quite fit the traditional corporate mould and want to be masters of their own destiny: the game-changers and rule-breakers.
So, why would the leaders of larger corporate giants pay any attention to entrepreneurship? What relevance does this field have to large, bureaucratic organisations? It may surprise you to learn that there are many lessons that can be learned from entrepreneurship which can help established businesses to adapt, grow and thrive.
