When I ran the internal strategy consulting group at HP, we constantly asked ourselves, “how can we get our $40 billion global behemoth operating more like a startup?” That’s because like most big companies, we struggled with risk-taking and moving fast.
Startups have different issues. Many upstarts struggle for funding. Everything is scrappy. And gaining access to customers willing to pilot an untried product from an unknown company is a huge early hurdle.
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