Colleges and universities face daunting challenges to their sustainability if they continue to pursue a “business as usual” model. The cost of providing higher education continues to rise for most institutions with fewer students either able or willing to pay the price. Competition among institutions for students has increased especially between public and private institutions; this is exacerbated by the demographic changes in the country whereby the number of high school graduates has decreased in most of the country and where fertility rates are at their lowest levels in our nation’s history.
