Think back to the last conference you attended. How many presentations do you remember? Probably not too many. As a leader or aspiring leader at any level, one of the biggest challenges you face is to inspire and motivate other people so that they can take the right actions on behalf of themselves and the group — that is, to have impact. That’s why you want to be a leader with a strong presence not just at conferences, but in every interaction. And if you are such a leader, then every aspect of your presence — including your physical self, your intellect, your voice, and your emotions — is intimately bound up with your message.
