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Maslow s Revenge Innovation Excellence

Spoiler alert. Three (humble) predictions on behavioral change, rediscovering a grand classic: the Maslow’s pyramid. Technology will create better ways to climb up and down the old ladder, post Covid-19.  

A third of the global population is on a coronavirus lockdown, and dramatically re-prioritizing their needs. Here’s our view on what this may mean for the future.

We still remember, while studying in college, the deep sense of enlightenment when we got exposed to the – now outdated – Maslow’s pyramid (for a quick refresh, check: https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs.)

Image: maslow’s hierarchy of needs By David Bruel & Frank Pagano