Crossing the Chasm is more than a title to one of the most amazing works of Geoffrey A. Moore. It is an effective management process for bringing cutting edge high tech products to progressively larger markets. Though Microsoft is a different story all together, but the discipline behind Bill Gates becoming a billionaire is something to give a though to. The book deals with some marketing logic of entering the mainstream market and emerging to be a market leader in the field of high tech product markets.
To read the full, original article click on this link: The Other Side: A synopsis - Crossing the Chasm by Geoffrey A. Moore
Author: Santanu Das
