There is nothing quite like glass. Its smoothness and weight give it an unrivaled tactile appeal, and people are attracted to its visual presence like raccoons to tin foil. Glass bottles aren’t just another packaging option for wine; their shapes, sizes and colors are closely connected to the history of the wines they hold. The style of glass bottle used to present a wine can tell a consumer something about the wine’s provenance, varietal composition, even the winemaking style. For most projects, the glass bottle used is rarely taken seriously at the beginning of the design process, because of this, many designs are built off of assumptions that are flawed. By putting glass in context of its history, we will give designers a chance to understand the impact of their decisions.
To read the full, original article click on this link: Prerequisite to Creativity #2: Glass Bottles - Wine Packaging Blog - The Dieline Wine
