Every year, marketers are faced with new and exciting challenges to somehow, some way, get our attention—and not only get our attention, but hold it, then somehow use it to persuade us into action. Buy our product! Love our brand! Just like us, please like us.
This is a tough mission in the best of times, but 2020 has been a year when a pandemic, a cultural reckoning with systemic racism, and an American presidential election have made our already thin patience with advertising and other brand shenanigans even slimmer. But brands are still a part of our culture, and the best are able to use that status to contribute something meaningful to either the culture, our lives, or both. Or at least make us laugh and temporarily forget the hell of 2020, even if just for 30 seconds at a time.
Image: https://www.fastcompany.com
