A lot of us are uncomfortable with the idea of self-promotion. We’ve been told that it’s “bad” and that if our product is worth it, other people will do our promoting for us. And that’s true, if you’re a mega brand. But people can’t promote what they don’t know about and, as a small business owner, the burden falls on you to make sure that people know you exist and what you’re up to. You do that by putting yourself out there and alerting people when your company does something great. If you won’t sing your own praises, then why would anyone else do it for you?
Unfortunately, the first step of self-promoting is convincing yourself that it’s OK. How do you do that? Here are some rules to live by.
To read the full, original article click on this link: Getting Comfortable With Self-Promotion
Author: Lisa Barone
