Navigating through never-seen-before circumstances requires creativity; it requires us to think differently. We can’t rely on our past experiences and simply re-hash what we have done previously. In fact, our previous experiences may even hinder effective decision-making, because things are changing so quickly. And what worked yesterday has no guarantee of working today.
Therefore, we need to apply new thinking, to come up with new types of solutions. But let’s face it, the current environment is not exactly conducive to creativity. We are working from home, socially distanced from teammates, family, and friends, juggling home-schooling, and spending evenings bingeing re-runs of Sex and the City (or is that just me?). ‘Creativity’ could not feel further from our reality.
Image: Zoe Aitken (main photo) is the head of consulting at behavioural science and innovation consultancy Inventium and has over 20 years’ experience helping organisations develop customer-centric growth strategies and innovation. In this guest post, Aitken offers top tips to being more creative in this less-than-creative lockdown time…
