With relatively few founders and CEOs coming from a marketing background, the org often remains a black box, particularly in the earliest days of a startup. There’s the hyper-focus on finding product/market fit, onboarding the first set of customers, and ironing out the kinks in the product to contend with — leaving marketing near the bottom of the to-do list. But plenty of startups then find that their launches are falling flat, there’s no way to get the word out without well-crafted content, and the initial website copy isn’t grabbing any eyeballs — potholes that a marketing hire can pave over.
