O
n April 21, 2010, Fast Company magazine sponsored a conference called Innovation Uncensored. Nike president and CEO Mark Parker was one of the featured speakers. Parker told the story of what transpired when, shortly after he became CEO, he got a call from Steve Jobs.
"Do you have any advice?" Parker asked Jobs.
"Well, just one thing," said Jobs. "Nike makes some of the best products in the world. Products that you lust after. Absolutely beautiful, stunning products. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff."
Parker told his audience, "I expected a little pause and a laugh. There was a pause but no laugh. He was absolutely right. We have to edit."
To read the full, original article click on this link: Steve Jobs's Strategy? "Get Rid of the Crappy Stuff" | Fast Company
Author: Carmine Gallo
