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images-16We can learn a lot about innovation by observing the social behavior of honeybees. Who hasn’t been riveted by devastating stories of colony collapse? This is serious stuff. From a honeybee’s perspective watching 35% of your fellow Apis mellifera get wiped out is no joke. From a human perspective, think of it this way, one out of every three mouthfuls of food we eat is dependent on honeybee pollination. Bees are responsible for about $15 billion in U.S. agricultural crop value. Colony collapse really matters. It’s worth paying attention to bees.

The term colony collapse disorder was first applied to a drastic rise in the number of honeybee disappearances in 2006. It’s an eerie phenomenon where one day worker bees swarm together in great numbers and the next they are gone, poof they just disappear, leaving behind an empty hive. It’s not as if they leave to join another colony. They leave to die alone and dispersed which is strange given the social nature of honeybees. Scientists have been working feverishly to determine the etiology of colony collapse disorder.

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