At today's roundtable, we had some very interesting discussions on creative bootstrapping. I am always fascinated by how innovative entrepreneurs get when faced with resource crunches.
First up today was Justin Beck with PerBlue, a mobile and social gaming company that makes the iPhone and Android game Parallel Kingdom that has been in the market for a couple of years. PerBlue develops and markets its own game, and today, is at about a $35,000-$40,000 per-month run rate from 200,000 users.
Justin is looking for a more efficient customer acquisition model, and my suggestion to him was to look into using distributors, instead of trying to do all the development and then also all the distribution himself. With limited resources, this is a tall order, and it seemed to me that Justin's heart really is in the creative.
To read the full, original article click on this link: 1M/1M Strategy Roundtable: Bootstrapping Comes in Many Flavors
Author: Sramana Mitra
