Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

Before you send your first tweet you need to make your Twitter account look like someone who's serious.

Upload a Photo of Yourself

You can also use a photo of your business, product, or other image that is representative of what you do, but it will never be quite as successful as a photo of yourself.

People connect to other people. They respond emotionally to another human face. It doesnʼt matter what you look like, as long as youʼre real.

Write a One Line Bio

Are you a private detective? If so, say it. Do you sell pumpkin carving kits? Say it. Whatever you do, you're automatically an “expert” in that niche in the eyes of the world, even before you open your mouth.

Include a Location

Like a face and a bio, a location makes you into a real person and not just a troll living under a bridge or in a basement somewhere. If you're uncomfortable giving exact directions to your home or office, be general. If you donʼt want to say that you live in San Diego, Southern California is good enough.

Download the PDF