Many small businesses struggle to compete against bigger, more visible, and better-resourced companies, but it’s even tougher to survive when what you sell is basically a commodity. That’s why I’m so impressed with the scrappy independent booksellers who have wholeheartedly embraced the philosophy that it’s not the “what” of business that really matters but the “how.” I can buy a copy of Faithful Place by Tana French, my new favorite mystery writer, just about anywhere, but my strong preference is to head to my local independent.
To read the full, original article click on this link: 6 Ways to Stand Out in a Crowded Market | BNET
Author: Donna Fenn
