With the national unemployment rate still north of 9 percent, entrepreneurship is a hot topic. Starting your own business provides a means of making ends meet while doing what you love, instead of looking for outside employment. Although entrepreneurship means risk, it allows creativity and autonomy. Yes, according to the SBA , half of businesses fail in their first year, and two-thirds fail after two years. But entrepreneurs who fail have a better chance of succeeding at their next ventures, because they have experience and understand what doesn't work.
To learn more about what it takes to make yourself a successful entrepreneur in the 21st century, I spoke with Tony Hawk, who became the No. 1 skateboarder in the world at age 16 and is the author of How Did I Get Here: The Ascent of an Unlikely CEO (Wiley, 2010). Hawk, who started skating at 9, just released his 12th video game—the newest piece of a billion-dollar franchise that consists of his video game series and clothing line. He shared three valuable entrepreneurship lessons with me that will help you establish a powerful brand in your industry.
To read the full, original article click on this link: Three Steps to Establishing an Entrepreneur Brand - BusinessWeek
Author: Dan Schawbel
