Patricia Martin, a really sharp writer and consultant who follows consumer trends, marketing and sponsorship, and has a special interest in arts and culture, has just come out with a new study called Tipping the Culture: How engaging Millennials will change things. It is actually available as a free download by clicking on the link above.
The study was commissioned by Steppenwolf Theatre Company in Chicago, and funded by the Doris Duke Charitable Foundation as part of its support for Nonprofit Finance Fund's "Leading for the Future Initiative."
To read the full, original article click on this link: Arts, Culture and Creative Economy: Who are the Millennials, why do we need them, and how do we engage them?
Author: Gary Steuer
