What do website gadget developer LabPixies and insulin pump maker Medingo have in common? It's not only that both companies are based in Israel. They also are among the country's start-ups that have attracted the attention of international investors, with U.S. Internet giant Google recently snapping up LabPixies and Swiss pharmaceutical multinational Roche buying Medingo, a subsidiary of local medical device conglomerate Elron Electronic Industries. Israel is indeed becoming fertile ground for the likes of Google, Roche and other companies looking to acquire innovative businesses to add to their portfolios.
That's why when U.S. software firm Microsoft was scanning the globe for new sites to expand its international research and development presence a few years ago, Israel was on its itinerary, according to Zach Weisfeld, the firm's country director of business development and strategy.
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