Nearly every week from last February until mid-May, Google trotted wide-eyed visitors into a small room at its colorful headquarters in Mountain View, California. Inside were a comfy couch and easy chairs, a tall fabric houseplant in a corner, and a large high-definition television set atop a credenza. Under the watchful eyes of engineers and product managers on the other side of a mirrored window, the visitors would settle in with a wireless keyboard. They would search for and tune in to All My Children on ABC, catch a Glee episode on the Web, watch a recording of The Daily Show from a digital video recorder, or surf over to those witty Old Spice ads on YouTube—all on that nice big TV screen.
The company was testing one of the boldest bets in its 12-year history: Google TV. It is software that aims to give people an easy way to access everything available on regular television channels and the vast sea of content on the Internet, all on the biggest screen in the house—a bid to reinvent television for the Internet age. The initiative was set for its first public demonstration on May 20, and Google's geeks had to make sure the product would appeal to the average viewer, who watches about five hours of television a day. So week after week, the Google TV team would try out countless variations on everything from the look of the search results to the background colors for the screen, hoping to learn what worked best.
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Author: Robert D. Hof
