- How to get your product out there before a competitor does -

By: Mike Hoggatt, CEO at Leardon Solutions
When developing a new product, an entrepreneur or small business can rarely assume that the market will wait or that a competitor will not introduce something that’s smaller, better, faster, and at a lower price point before you’re ready. Therefore, reducing time-to-market is a key requirement for business success and can be a competitive advantage. Here are four tips that will help your organization do that:
Product Design Specification
A Product Design Specification can take on a variety of forms. Many times, it’s not just one document, but a collection. Whatever the form, when the design of the first prototype begins, it must have cross-organizational support that delivering to this specification will produce a viable product (price, features, product cost, investment and schedule) in the market place without additions, modifications or deletions. This may not be completely achievable in the real world of product development, but a specification with “creeping features” can produce major design resets, adds complexity and produces secondary defects that will lengthen time-to-market as well as increase investment and potential product costs.