As social technology moves forward, businesses need to adapt to this evolving trend and turn their businesses into social ones. In order to do that, business managers first need to understand five crucial points about social media in order to use it efficiently within the realm of their organizations. 1. Balancing gains against risks. Social technology is moving forward and here to stay; companies that want to take their businesses one step ahead need to participate in this social revolution before they end up lagging behind their competitors.