Want to get way more value from every meeting? Google's mantra: always be capturing.
Always be capturing.
That's Google Ventures' maxim for making the absolute most of meetings, according to the ultra-insightful writeup of Joshua Porter, HubSpot's director of UX, who recently worked on a product design sprint--yes, that is a thing, and it is awesome--with Google Ventures Design Studio. While the post doesn't go into the results of the meeting--that would spoil the fun--it more importantly shares the process of how to make conversation a little less ephemeral.