The Donald built an empire because he knew what every piece and process cost him. If you can't say the same for your software, you won't.
Programming is a practical application of abstract math combining esoteric theory with experiential practice. And learning it can be every bit as brain-scramblingly incomprehensible and front-row-seat-for-Celine-Dion tedious as the previous sentence suggests.
But, if you want to start a technology company, you should learn to code. And the reason is Donald Trump.