Manizales Colombia Mayor Jorge Rojas, and Babson Global’s professor of entrepreneurship practice, Daniel Isenberg, jointly announced today the launch of the “Manizales-Plus Project.” A collaboration of the leading public and private institutions in Manizales and Babson Global, the four-year project will foster high growth entrepreneurship in the city of Manizales, Colombia. The Manizales-Plus Project (Manizales-Mas in Spanish) will be one of the first urban implementations of the Entrepreneurship Ecosystem Strategy for stimulating high growth entrepreneurship that Professor Isenberg and Babson Global have been developing since 2009. The project will seek to enrich the city’s entrepreneurship ecosystem to support ambitious entrepreneurs in rapidly starting new ventures, while accelerating and scaling existing ones. In addition to the City of Manizales, project partners include the five SUMA consortium universities (listed below), the Luker Foundation, Incubar, Parquesoft, the Manizales Chamber of Commerce, and the Caldas Entrepreneurs Network.
Manizales has a population of about 400,000 people and is located in the heart of the Coffee District of Colombia, a triangle of states including Caldas. The capital of the district, Manizales was founded in 1849 by Antioquian pioneers who left their homes to escape civil war and search for agricultural opportunities and a better quality of life. The founders’ emphasis on education and culture contributed to the city’s concentration of highly regarded universities, international design and jazz festivals, and safe environment. Although it is home to some of the world’s best coffees, Manizales suffered a rise in unemployment and decrease in standards of living when the coffee markets contracted about 30 years ago.