Browsing through these paragraphs will take you approximately two minutes. If you read them more carefully, four perhaps. Not a lot of time or investment. In this blog Susanna Bill reminds us why time is key for innovation and organizational change.
Innovation efforts take a lot of time until there is evidence of profound change. In 2007 when I was Innovation Manager at Sony Ericsson, I met with my counterpart at Ericsson Magnus Karlsson to discuss and compare notes about what kind of idea systems to chose in order to enable joint efforts. At the time we represented parts of the same industry group: I was mobile phones, he the network, and we liked the idea of collaboration.