This year, a very interesting trend in collaborative innovation can be observed in Central Europe: The once distinct concepts of “Enterprise 2.0” and “Open Innovation” are merging. Firms are taking a holistic view on collaborative innovation and put the question about whether collaborative innovation should happen primarily within the firm’s walls or with externals out of the focus.
This trend became obvious in the regular workshops that we conduct with clients and business friends to share Best Practices and to discuss Emerging Practices. We started this series back in 2010 with an expert circle of Open Innovation practitioners. In 2011, more and more Enterprise 2.0 practitioners out of the professional networks of the expert circle participants joined. In the last workshop, we had a 50:50-split between “Open Innovators” and “Enterprise 2.0 people” – and from both angles, the key questions about how to conduct and implement collaborative innovation were discussed with great intensity – without any visible barriers between the two parties.