A paradox is a statement or proposition that, despite sound (or apparently sound) reasoning from acceptable premises, leads to a conclusion that seems senseless, logically unacceptable, or self-contradictory. If something is a paradox, then it’s a puzzle, a mystery, an enigma, an inconsistency. Which makes me think: What happens to us, and our businesses, when we try to live with a paradox? What happens when we contradict ourselves? When our actions are inconsistent with our plans? When what we say and what we choose to do just don’t line up?
Impossible Dreams
What you say you want vs. what you are actually willing to do
In “What’s Your Impossible Dream?,” John Mariotti encourages small business owners to “dream big. Think about what you’d really love to be doing and consider how you can get from where you are to where you want to be.” He says to plan ahead so that you are prepared when the opportunity presents itself.