To become truly creative, a city must see beyond its arts community, a U.S. Arts researcher told a national summit held in London Wednesday.
To become creative, a city must ask all of its citizens what creativity looks like to them.
"Until and unless a community can see its own creativity reflected back to it, it will not see itself as a creative place, and cannot fulfill its potential," San Francisco-based arts researcher Alan Brown told delegates at the creative city summit.
Cities, he said, should ask their communities what creativity looks like to them and start websites where people can upload examples of their creative output and build positive "social norms" around creativity.