While startups have played a crucial role in getting the green industry off the ground, the future will likely be dominated by the green giants, i.e., large, sprawling conglomerates with decades of experience under their belts.
Why? Green technology essentially involves revamping the physical infrastructure of the modern world: replacing coal-fired power plants with wind turbines, building homes from materials concocted in chemistry laboratories, and swapping out engines for electric motors. Established companies are simply in a far better position to muster the capital, technological depth, and factory capacity that will all be needed to make the transition.