Harvard University professor Clayton Christensen says in a recent Newsweek interview
that startup companies’ first strategies are almost always wrong, and
an overfunded startup can prolong those false assumptions because “the
founders can assume that they’re right for quite a while before they
start to need to depend on peoples’ willingness to pay.”
The same is true in idea management.
Look at ideas as currency, and an idea management platform as a bank.
An in-house IT technician can build your bank, and guide everyone to
it, and even show you exactly how to put your money into it. The trouble
is, if you focus on generating lots of activity (a high number of
deposits), rather than encouraging high value, you likely will end up
with a huge mountain of nickels, when what you really want is quarters.